“The only way to do great work is to love what you do”, used to say Steve Jobs. After more than 23 years working in multinational companies, with a diverse international experience spanning Portugal, United States of America, the Caribbean and Central America, I can proudly say I do. Master’s degree in Economics from Católica Lisbon School of Business and Economics, my career started in 2000 in Nielsen, learning about consumers, shoppers and how to translate data into insights and actions that propel brand and category growth, with the soul objective of helping companies to satisfy and meet their consumer needs.
After almost 10 passionate years of helping other companies with data, analytics and insights, it was time to move to the manufacturer side, and drive action into business. In Diageo, I had the opportunity to lead and develop large cross-cultural and high-performing teams, influencing business decisions, and using strategic thinking to unlock growth and deliver strong results.
Succeeding 6 years of an amazing experience in the United States, I returned home, to the roots and essence and leverage the family love and support in bringing up my 2 y.o. son. In 2018, a new adventure and passion started with GSK and the exciting world of Consumer Healthcare. And how exciting it has been! I’m currently the General Manager for Haleon Portugal, the world leading Consumer Healthcare company, with an exceptional portfolio of category leading brands (such as Voltaren, Centrum, and Sensodyne), that puts people first and delivers better everyday health with humanity.