Our Healthcare systems are under enormous pressure. It is estimated that, by 2050, approximately 30% of the European population will be aged 65 or older, and that people will be living with an increasing number of chronic conditions and co-morbidities needing increasingly costlier therapies. Self-care has great potential empowering people, easing the burden on overstretched NHS’s. In this fast-moving world, with information widely accessible and sizeable unmet consumer needs, we at Haleon have the responsibility to drive prevention and to equip people around the world, making better everyday health more inclusive, sustainable and achievable. This is our vision, our goal and our purpose, as prevention is key to longevity.